
"We're gonna get some t-shirts, ball caps, koozies, stuff like that for starters," said Wilson, from his office covered in "You Lie!" banners with a DJ spinning records on a "You Lie!" table, featuring a new Black Eyed Peas jam "You-You-You-You! You Lie!."
"You've gotta start small, but we're confident we're gonna get the ball rolling pretty good," Wilson said.
Fox has already devoted a thirty minute block of a new game show, You Lie!, to replace whatever show is dropped mid-season, in which contestants will either have to tell a tale about certain things they have done to Wilson's face, and he will proclaim whether or not they are telling the truth, by yelling "You lie!" or "You (don't) lie!"
"This is tantamount to other wonderful catchphrases that swept the nation in recent history, such as 'Eat My Shorts', "Whazzzzuuuupp?!", and 'Cool Beans,'" said Fox director of marketing Richard North. "Anybody who doesn't think we're going to milk this sucker is," North paused, while chuckling, "Well, I'd just have to say 'You lie!'"
The White House Communications Office, immediately after accepting Wilson's red-faced apology, began to work on their own counter-catchphrase, now deciding between "hell nah" and "b*tch please," with the latter currently in the lead.