I drove through hell and back on the way from my home in Saline County to my high school in Little Rock during the I-30 construction that changed it from two lanes to three. I've seen people flung off interstates because of congestion and traffic due to construction. Needless to say, my usual jolly temperament (sure, I'm jolly) is slammed to the curb as my road rage increases tenfold.
I'm sure that goes for a lot of people. Traffic jams no es bueno. So you can imagine why it might be a bit of a PR snafu for the construction going on to advertise it as such a wonderful, brilliant, beautiful thing as people pass by, white-knuckled and weaving endless tapestries of profanities.
After the construction is done, and the roads are safer and perhaps more pleasant, then you could do it. I don't know, I'm not a big PR guy. We could probably bug Blake Rutherford or Emily Reeves, but I'm sure they're busy publicly relating to someone much more important than I.